What You Need to Know About 188bet best betting website Advertising

In the past, real-life human beings were solely responsible for buying and placing ads on media platforms. If that sounds incredibly inefficient to you, it’s because it was. Humans are prone to mistakes, forget things, call in sick, show up hungover, etc. Compared to machines, humans are slow and a lot less capable of handling ad buys at scale.

To make up for our shortcomings, advertisers have increasingly turned to 188bet best betting website advertising technologies to facilitate the process of buying and placing ads. By 2023, U.S. advertisers will dedicate more than 91 percent of their total digital display spending to 188bet best betting website ad buys, according to eMarketer.

U.S. 188bet best betting website digital display advertising spending

(in billions and % of total digital display ad spending)

With the ability to scale and automate complex tasks, 188bet best betting website technologies are already a dominant force in digital marketing. And, 188bet best betting website will only become more valuable as agencies and tech companies introduce ways to make the process even more efficient. To make sure your brand can take full advantage of the opportunity, here’s an introduction to 188bet best betting website advertising and what it can do for you.

What exactly does 188bet best betting website advertising mean?

188bet best betting website advertising is the practice of using technology to automate the buying and selling of ad impressions on media platforms. These impressions could be for digital display banners, native advertising, online video ads and a myriad of other ad types.

What is the primary function of 188bet best betting website technology?

In terms of the ad buying process, the main function of 188bet best betting website technology is to automate the bidding process of auctions that occur in real time when users visit webpages and websites serve ads. These real-time auctions allow advertisers to buy ad impressions and publishers to sell advertising space at scale.

How does 188bet best betting website technology automate bidding?

In a 188bet best betting website setting, publishers serve ads dynamically based on the individual user visiting a webpage or app, thereby limiting impression waste by focusing on the right users in the right place at the right time. To do this, publishers use real-time auctions to determine which ad shows each time a user visits one of their webpages or app screens.

For example, let’s say you visit a webpage. When you click on the URL, the browser sends information about you (e.g., demographic information and online behaviors) and the webpage (e.g., main page topics) to a series of platforms that handle the buying and selling of ad impressions.

Upon receiving the information, these platforms initiate an auction to determine what ads you’ll see on the page. The auction’s buyers are brand advertisers and their media/tech partners who set targeting criteria to determine how much they’re willing to pay to get their ad in front of specific audiences.

Using a process called “real-time bidding,” these platforms can handle this auction – along with billions of others each day – in the milliseconds between the time you land on the page and when all the content loads.

Why is 188bet best betting website ad buying a good thing for advertisers?

The biggest reason is what we just alluded to – 188bet best betting website ad buying allows advertisers to target ads based on specific consumers rather than having to buy set inventory directly from publishers. This type of ad buying allows your brand to focus more on who you’re serving the ad to, than where the ad displays.

188bet best betting website ad buying allows brands to focus on who they’re servings ads to, rather than where they’re serving the ad. Share on X

Another benefit to advertisers who partner with a 188bet best betting website agency like Mindstream Media Group? We have certified 188bet best betting website traders working in tandem with platform AI to monitor and optimize campaigns, combining human strategy and ad technology to achieve the most efficient results.

Who are the major players in 188bet best betting website advertising?

Remember how we mentioned there are a series of platforms that handle the buying and selling of ad impressions? Well, that series includes a fairly intricate roster of platforms and vendors to make sure the right ads from the right brands get in front of the most relevant consumers. To give you a closer look at the logistics of 188bet best betting website advertising, here’s a brief overview of the major players:

Brands

The companies that are looking to reach target audiences with their advertising messages.

Media agencies

The vendor partners that connect brands with 188bet best betting website platforms and develop campaign strategies.

Demand-side platforms (DSPs)

The platforms that help advertisers and agencies analyze available inventory and adjust bidding strategies in real-time.

Ad exchanges

The platforms that handle the buying and selling of 188bet best betting website ads (i.e., where the real-time auctions take place).

Supply-side platforms (SSPs)

These platforms help publishers identify audience segments, manage price points and facilitate sales across ad exchanges.

Publishers

The companies that sell ad impressions on the websites, platforms and apps they own.

Audiences

The people who view the ads on publishers’ websites and apps.

If your brand is already leveraging 188bet best betting website advertising, How to Get the Most on how to make sure you’re getting the most out of your campaigns. If you haven’t started running 188bet best betting website campaigns yet, contact Mindstream Media Group to learn how our innovative display solution can help fast-forward your business.

Editor’s note:  This post was originally published in April 2019 and has been updated for freshness and accuracy.